We have all been burned by trying out a new product which claims to be both effective and environmentally friendly and which is not effective at all. Unfortunately, in the efforts to be eco friendly adopted during the 90’s, we have grown in knowledge of product development, but not necessarily that fast. For this reason, something known as “greenwashing” has become the public norm, although it is quickly falling into social condemnation because of its reputation. Greenwashing means that a company either pretends that their product or service is eco friendly when it is not, or when a company sells technically environmentally friendly products or services, but those which are also very ineffective in doing the job which they were bought to do. Being correctly eco friendly means that you have to have a product or service which does actually protect our earth, is actually biodegradable and sustainable, and which does actually fully perform the task which it is advertised to perform. Any letdown of these three standards, and your “green” company is “greenwashing” their services. Unfortunately, enough of us have been burned by this false advertising that we tend to think of ecologically safe services or products as not being very effective or reliable or accurate at all, and of harsh chemical solutions as being a necessary evil in taking care of our daily tasks. So is there a way around this problem? Indeed, there is.
One of the best ways you can check a company out is to investigate their products and make sure, before you buy, that your purchase comes with a money back guarantee. If it does not and you are stuck with your wholesale purchase of ineffective cleaning products or fuel treatments, then that is a waste of your money and a poor way of doing business on their part. Avoid “greenwashing,” and check out our site to see all of the many hand cleaners, disinfectants, and corrosion treatments which we have available, along with our 30 day money back guarantee on your purchase. We would love to hear from you. Call us today: (+61) 1300 88 90 70.
http://getgrowingforbusiness.scotiabank.com/blog/how-promote-your-eco-friendly-business
