Branding is about giving life to your business. You should not have to sacrifice in order to “build an image,” and that includes sacrificing eco friendly measures of branding. You should be able to always build your business in an eco friendly way, using sustainable materials, and clean, green friendly advertising. What are some of the best ways to build a brand?
Use sustainable packaging. This is one of the best ways to build fundamental subconscious advertising methods. Your customers can see that your shipping packages are eco friendly and sustainable and biodegradable. This helps your company to cement its authenticity and eco friendly practices in the minds of your customers.
Use illustrations. Using minimalist, green styles, you can take your eco friendly advertising and packaging to new heights with product printing and illustrative guides, preferably light, retro directions for use or construction. This is a new simple way to cut down on advertising costs, use recycled materials and ink, and rebrand your company in a stable, traditional style.
Pop out advertising. Use three dimensional pop-out cardboard or paper or other biodegradable packing for your products, as well as in signs and posters advertising your company. Fold out, pop out, and construction sets for your advertising will create more depth (literally) in your message, and be seen in the minds of your clientele as a safe location for their business.
Reusable, and entertaining, paper bags. Paper bags have been deconstructed by children for decades, and made into something new and creative. Paper bags with built in paper mask ideas, games, activities, and puzzles to solve are a whole new dimension to subtle advertising. If these bags are associated with your company, your client’s children may be asking their parents to do more business with you!
Branding does not always have to be through direct advertising. It can also be through more subtle means, such as how your business conducts business, like through your treatment of your place of employment. Be sure to use eco friendly products from Envirosafe Solutions when keeping your office and your industrial worksite clean, disinfected, and trouble free. Call us today: (+61) 1300 88 90 70.
