You might be wondering how much environmentally friendly products are actually chosen by the consumer. Though eco friendly products have been marketed for over two decades, they have only recently begun to be widely accepted. Why is this?
Two studies researching behavioral patterns and reactions and consumer interaction with the eco friendly trade indicate that the concept was just too new. Although just about everyone was aware of the increasing deficiencies in environmental ethics, everyday consumers still used other factors added to environmentally friendly products to make their purchase decisions. Interestingly enough, the intent of both of these studies was to find out how much eco friendly characteristics of consumer products affected buying decisions, and the expectation was that the behavioral results would greatly assist marketing directors and advertising pools, but this was not the case.
Both of these studies were conducted in the late nineties, and you can see that the eco friendly nature of even the most insignificant, non-productive consumer product is of importance today, more than a decade later. Wealthy middle class and upper class households pride themselves on being able to afford the more expensive, more “alternative” methods of production. Government agencies with plenty of money to spend and no other goal in spending it than to preserve the self sufficiency of our planet are very interested in environmental safety and personal human safety. Regulations require the mining and transportation industries to conduct environmentally friendly business and this is a positive influence, since it would bring about greater consumer support.
Interestingly enough, eco friendly products are already priced similarly to non-green products. Businesses, like Envirosafe Solutions, which seek a competitive advantage look for ways to match competitors’ rates while remaining environmentally friendly. When this is the case, it is always good to see if they offer a money-back guarantee. Many consumers have been disillusioned by the fact that startup or early market eco friendly products are not as effective as their harsh chemical counterparts.
Envirosafe Solutions offers a full 30-day money-back guarantee and you have nothing to lose by testing out our completely eco friendly line of industrial cleaning products, fuel treatments, and soil treatments. Our prices are similar to those of our non-green competitors, and industries which are criticized for “perpetuating the petroleum business” are in need of some safe marketing deterrents. Contact us today: (+61) 1300 88 90 70.
“The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study.” ScienceDirect – Journal of Business Research. N.p., n.d. Web. 25 Oct. 2011. http://www.sciencedirect.com/science/article/pii/S0148296396002093.
“Environmentally friendly products: Factors that influence their adoption.” ScienceDirect – Technovation. N.p., n.d. Web. 25 Oct. 2011. http://www.sciencedirect.com/science/article/pii/S0166497297000060.
