Leveraging the Greenwashing Effect to Your Benefit

When people hear about greenwashing, they typically think about how various unscrupulous companies market their products as being eco friendly when in fact they do not lower their carbon footprint at all, and may in fact actually contribute to the degradation of our planet as we know it.

However, greenwashing means so much more than that.

There are so many ways in which the topic can be broached, and in which companies can undo the good deeds which they lay claim to. In large areas, they can spend a lot of money on renewable sources of energy, installing solar panels, and generally making themselves look better to the outside world. However, behind closed doors, they are still using harsh chemicals which do not break down, are not septic safe, and which are being dumped into rivers and oceans through waste disposal areas. This toxic buildup can do more harm than is required to keep non-renewable sources of energy on the books. This example shows how companies can appear to do one thing, when in fact they are not being completely honest or accountable to their community all the way through.

Envirosafe Solutions provides eco friendly industrial liquids and other types of environmentally friendly liquids to companies and businesses and individuals all over Australia. Our nation has a goal to become mostly or completely renewable as soon as possible. We wish to maintain our sustainability, thus ensuring our existence and the existence of our great-great-grandchildren.

We wish to maintain our modern standards of living while also turning and changing everything over to something renewable. Our goals are lofty, but our chemical solutions are part of the biggest step forward in eco friendly renovation. While construction and energy maintenance can be made more easily sustainable, chemicals are still used on such a wide scale that it is necessary to keep our production eco friendly as much as possible. That is what we at Envirosafe Solutions are doing. That is what we hope to accomplish here.

As for leveraging the greenwashing effect to your benefit, you only need do one thing: Become accountable to your very core. That way you have nothing to hide when customers come calling. Call Envirosafe Solutions today:(+61) 1300 88 90 70.

November 19, 2012November 12, 2012

Is Time Really a Factor in Global Warming?

There is a lot of fear about global warming and about how much time we have before our consuming far outmatches our production. This is about how well we can maintain the human race without turning into some type of dystopia, as depicted in the movie, Soylent Green. This is an important question to discuss, since we are not fully able to determine how many species of animals or vegetation is created every year, let alone how much is actually destroyed by humans, and therefore is within our control.

The above factors tend to lend themselves to fear based propaganda, where illicit and unethical greenwashing in companies is leveraged in order to make consumers spend more on goods which are really not healthy for the earth nor for the sustainability of the earth.

Some companies, like Envirosafe Solutions, utilise our resources for the greater good, by producing quality chemical solutions, like our eco friendly liquid products, and by making sure that our brand name is a reliable one which people can trust.

So how much time do we really have on this earth before everything goes under? Individuals will have as much time as they give to themselves by utilizing eco friendly industrial liquids like products from our Extreme Green range, including our antibacterial hand wash and our rust converter. Envirosafe Solutions expects that those who learn self sufficiency now will not be as likely to be swept under if such a catastrophe should in fact occur. That is our policy, instead of fear based propaganda: To learn our lessons now so that we are prepared, just in case. If you do not learn this material right now, when we have the chance and time and resources to do so, then our sudden interest in becoming sustainable in the future may be too late and we may struggle. It is always best to be prepared, rather than quickly scrounging around for whatever resources you can get your hands on. Try our diesel bug killer and our fuel conditioner, which work in both fossil based fuels and eco friendly fuels. For more information on this topic, call Envirosafe Solutions today:(+61) 1300 88 90 70.

November 16, 2012November 12, 2012

High Energy Marketing

Marketing is one of the most subtle forms of increasing your business. Although advertising is a part of marketing, the whole blanket of marketing covers everything from marketing budget, advertising fees, distribution fees, branding, commercials, signs, customer loyalty, employee training, and so on. Anything which can bring in more business is covered by marketing, as well as anything which will sustain said business for a really long time. This is how important marketing can be. You not only cannot grow your company effectively without it, but you cannot even maintain your current level without it. People need to know that your business is still part of the game, and in order for them to know that you must keep the marketing up and running all of the time.

High energy marketing is great when combined with high pressure situations, high energy advertising and job requirements, and much more. However, it can be overused or utilized at inappropriate times. If the client is low energy, if the bargaining is stressing the partner out, or if tensions are raised too high for the other person to be able to make a complete decision on the matter, then high energy marketing can be too much. Often, even loud obnoxious commercials are timed for specific times of the day, so that they are not overwhelming to different types of viewers.

Marine glass cleaner, solvent free degreaser, and rubber remover all have one thing in common. They are part of our environmental cleaning products, which help our earth to stay safe while also performing their duties as eco friendly industrial liquid. Envirosafe Solutions would like to encourage people to be as safe and responsible as possible, and for that, we need you to carefully consider all of your options and all of the choices which are available for you to use. For that reason, high energy marketing would in some ways be counterproductive to our goals. We prefer a more hands on approach, which is why many of our products are one hundred percent money back guaranteed after the first thirty days of purchase. We want you to make your choice with the most logic and reason. Call Envirosafe Solutions today: (+61) 1300 88 90 70.

November 15, 2012November 12, 2012

Efficient Eco Gardening

When you are trying to save space in your garden while also growing the maximum number of fruits, vegetables and herbs, we at Envirosafe Solutions have a few suggestions.

First, save space by mixing root plants and vine plants together. These two types of vegetation draw water at different levels, and can coexist simultaneously. Carrots, potatoes and turnips can be paired with vine plants like watermelon, cantaloupe, and pumpkins.

Next, make use of poor soil areas by growing hardy plants there. Flax, wheat, and corn are especially durable, even in sandy, dry and malnourished soil. The miracle that is plant growth can draw up and create edible food from even the most desolate of places. This is how you can bring up a good crop in even bad soil conditions. Utilize the power of the root system.

Save time by planting marigold flowers and other types of hardcore pest deterrents in among your vegetables or in a two foot swath around your food. This will keep many insects and even some animal pests like rabbits and squirrels at bay.

In addition to the above suggestions, try using eco friendly landscaping and farming tools, such as our Soil Wetta, which is a high quality dust suppressor which is great for using during a dry season, in windy areas, and any time that you have recently planted but before plants have taken root so as to keep the soil down.

At Envirosafe Solutions, we want to make sure that you have access to a wide variety of really effective eco friendly industrial liquid. Our goals are to bring environmentally friendly liquids to the entire nation, and to sustain our everyday practices with our earth friendly products. When it comes to efficient eco gardening, you have to think about soil, depth, acidity, richness, sandiness, dryness, nutrients, and local pests. These are factors which you have to keep in mind when you are growing plants which are meant to be the most native origins of your landscape and therefore be able to retain the more hardiness over the years and decades. For more information about eco friendly liquid products, call Envirosafe Solutions today: (+61) 1300 88 90 70.

November 14, 2012November 12, 2012

Brand Loyalty and Today’s Eco Market

Customers are more likely to remain with a specific brand for a product if it continually delivers really high quality results. Sometimes, high quality is not necessary in order to retain customers, but rather simply maintaining the current quality of the product or service itself. This is why we, at Envirosafe Solutions, never allow our eco friendly liquid products to waver, even for a second. We cannot afford to lose customers, since our service to other businesses is so vital to our company goals. We want to make Australia a better place by offering reasonably priced, highly effective environmentally friendly liquids for your industrial worksite, office site, or home needs. We offer a wide range of eco friendly industrial liquid, including radiator cleaner, multi purpose lubricant, and toilet bowl cleaner. We want you to experience our service, too.

Brand loyalty is primarily built up through familiarization. People are more comfortable with and more likely to use products with which they are very familiar and feel close to. If something looks, acts, feels or tests unfamiliar, then it is put on a back shelf, never used again, or just thrown away. So, even product usage is affected by familiarity. Studies have shown that songs on the radio which test to be hits are more likely to be accepted by the public if it is sandwiched in between two very familiar, genre specific songs in the beginning. This enables producers to showcase new music, which they know will become popular, even though it is initially very unfamiliar to listeners.

At Envirosafe Solutions, we want you to expect great things from our line of environmental cleaning products, including our dishwasher rinse aid and our dishwasher powder. We decided a long time ago to create a brand that you would feel comfortable being loyal to. Our company is founded upon the efficacy of eco friendly industrial liquid. We are supposed to help you help our planet. This is our goal. Our branding techniques are meant to be a calm in the storm and a safe haven in a changing world. Our products will consistently be high quality. Call Envirosafe Solutions today: (+61) 1300 88 90 70.

November 13, 2012November 12, 2012

Aesthetic and Productive Appeal

Now that the green revolution has begun and countries like the U.S. and Scotland are upping their game on ecological innovation, it is time to start mixing art and function. The mixture of the two has always been a heartwarming display which can be found in eco friendly homes, museums and dedications to fine craftsmanship, but today it serves a couple of more purposes.

There is an inherent need in humans to mix beauty and function together. We want to make our homes and cars and utensils sleek and sexy and beautiful. We want to make our luxurious clothing functional. We want our office buildings big, bold, cutting edge and extremely energy efficient. Eco friendly liquid products are some of the results of chemical masterminds. We don’t like our windows washed by clear liquid, but blue is better. We don’t think our teeth are clean unless we can feel the tingling. The tingling is added, guys. It’s just a marketing ploy. However, you see our point.

We like to mix beauty and function, taste and performance…purpose and design.

When you are looking to make your company function well, remember that using environmental cleaning products will both make it look and smell and feel better, but it will also create a more luxurious experience for your clients. Cheap harsh chemicals are obvious. Mould rid and rubber remover from our eco friendly industrial liquid line is subtle and effective. In essence, you are paying for luxury when you buy from our Extreme Green line, even though you are receiving our products at a healthy rate.

At Envirosafe Solutions, we feel that it is best to keep our prices reasonable and offer our environmentally friendly liquids for the purposes of cleaning and maintaining your industrial and office and home site. Try our toilet bowl cleaner and our glue remover. These products prove the point that design and flawless performance can coexist simply and easily side by side. Our fuel conditioner aids with engine performance, and our rust converter protects machinery and other types of equipment. We have aesthetic and productive appeal, indeed. For more information, call Envirosafe Solutions today: (+61) 1300 88 90 70.

November 2, 2012October 29, 2012

The Secret of Survivalist Guides

At some time or another, we have all been exposed to a back-woodsman, survivalist type of guide, complete with homestead help, and sustainable land solutions for those of you who wish to go completely off of “the grid.” The one thing that all survivalist guides have in common is the amount of fear that they induce in those of you who wish to live somewhere in the middle, in between civilization and the edges of humanity. In fact, there is a common theme that runs through these magazines and print publications, and that is this inherent fear that someone somewhere can make you dependent upon them, and not upon yourself.

Let’s get real.

Almost everyone on earth is dependent, in some way or another, upon the services, goods, and assistance of other people, even if these are just friends who give you a lift into town when you have a flat tyre. It is almost impossible to make yourself a hermit completely, and some might consider it almost antisocial to do such a thing. Fortunately, there is a way to meld both worlds together in a cohesive fashion.

At Envirosafe Solutions, we bring the best of eco-friendly products such as marine glass cleaner, diesel bug killer, and radiator coolant to your world. All of our products are environmentally sound, and we strive to make your business, as well as your home life, a much better place than it is. Our eco friendly liquid products are numerous and quite varied, which allows you to be able to take advantage of our thirty day money back guarantee to the fullest extent possible. You can order smaller sizes of various products from us at first, and after you try them out and see how much better your life is with our eco friendly solutions, you can always return to our business website and order bulk amounts. Nobody has to live in fear of the dependence which we all face almost all of our lives. We are an international community, and we connect to each other to make our world stronger and safer. Call Envirosafe Solutions today:(+61) 1300 88 90 70.

November 1, 2012October 29, 2012

Remaining True to Your Green Image

Your reputation in the business community is everything. Without your reputation, you cannot do anything. Your customers will not come, your partners will find better and more advantageous affiliates, and your employees will lose their morale. Reputation can make or break a person, and it can make or break a company, too. Without it, you will not be able to achieve any of the things you are planning on getting in the future. Reputation is how other people see you, and it is, in the end, a water reflection of how you see yourself. If you exercise self respect and safety in your workplace, you will reflect self respect and safety to your employees and to the community around you. This is extremely important and you must get your image together if your reputation is suffering or about to suffer.

Remaining true to your green image has never been so easy. You see, you do not have to redo your building construction or go buy millions of dollars worth of solar panels in order to preserve your green reputation. Instead, you do something as simple as switching out your harsh, non-eco chemicals for environmentally friendly liquids. For instance, our mould rid is perfect for damp areas, worksites with surfaces which frequently require washing, and for any area where dirt and bacteria are a normal part of activity. Our sanitiser is great for medical communities, and our hard water laundry liquid is perfect for use by your hired housekeeping services, should you run a hotel business. Our mineral deposit remover and our rust converter are perfect for use when hard water and machinery and metal mix together, and we would not want you to miss out on our industrial hand cleaner to finish out the list of possible products for your company use. This is something which we are very good at, and we think that your green image will receive a surprising boost through your choice to use eco friendly liquid products over the harsher, non-eco alternatives out there. After all, your reputation depends on the whole picture, not just little glimpses here and there. Call us today:(+61) 1300 88 90 70.

October 31, 2012October 19, 2012

Preserve Your Individual World

Those who know how to live well whilst also using eco friendly methods will tell you that it is your own individual world which must be sustained. The task of taking on the entire safety of the earth is both overwhelming and unrealistic. However, the task of turning your own individual garden, home, worksite, and company into a sustainable product seems much more realistic and enjoyable. This is definitely something which you can accomplish and do a good job on. After all, that is your world that you are saving, and you have complete and total control over it.

Our first advice would be to determine how green you would like to go. After all, not everyone has the resources to build their own earth house and reduce their energy usage by eighty percent. And, furthermore, not everyone would like to live in such a manner. It is important to do your research, visit the homes of fellow eco friendly earth lovers, and make yourself familiar with the ideas of different levels of environmentally friendly living and lifestyles.

You want to live well, just not extravagantly.

Next, we would advise you to look around at little things you can change. Oh, these little things really add up, over time and just in terms of volume which you use on your home throughout the week, month or year. We suggest shopping for environmentally friendly liquids, such as our Extreme Green range of products. Envirosafe Solutions offers solvent free degreaser, insect and tar remover, not to mention our dishwashing liquid. These are important products which are as necessary as they are eco friendly. Throughout your daily living, if you feel any sort of guilt over how you treat the environment, these are very real little ways in which you can make a really big difference in your own personal life and in the life of your company. Plus, our antibacterial hand wash smells really great. So come on by our site and read about each product, keeping your industrial worksite needs and your company’s basics in mind. Going green is the sign of a modern and future-oriented company. Call us today:(+61) 1300 88 90 70.

October 30, 2012October 19, 2012

Plan Your Green Activities During Peak Times

In a recent article in the Wall Street Journal, there was a researched description on how your body functions during the day, and how you can turn peak times for certain activities into your most efficient time management yet. For example, creative activities are best done during the evening and exercise is best done in the mid to late afternoon. You are in your best, most forgiving mood in the morning, and that is the best time to write an email, especially if it is a stressful email or a pain-filled reply. You must, after all, do something like that when you are least stressed.

In the article cited below, your body naturally attunes to the circadian rhythms throughout the day, and this gives it primed abilities to deal with certain activities or types of activities throughout the day. If you have ever been more than stressed out throughout your work day, or even in your weekend activities, then you may know of what we are talking. Many people force themselves to observe certain activities at certain times of the day, from morning until night, and this can have a dramatically negative impact on their health AND on their ability to get things done efficiently and on time. After all, how often do you ever get any of your work or to-do list done all the way each and every day without going over your scheduled time and without costing yourself sleep and peace of mind? Clearly, this is a problem which must be addressed.

According to the Wall Street Journal article, you can shave as much as thirty percent off of your workday and off of the amount of time it takes you to perform ordinary, everyday tasks. To most of us, a whopping thirty percent sounds like heaven in a basket. In the meantime, there are other ways which you can cut corners. At Envirosafe Solutions, we offer environmentally friendly liquids, which both serve and obey the earth. Try out our radiator cleaner, our mould rid, or our industrial hand cleaner, all of which are environmentally sound products. We would love to help you today:(+61)1300 88 90 70.

October 29, 2012October 19, 2012

Is the Australian Mining Boom Over?

In a recent article in the Wall Street Journal, Australian mining does seem to be suffering a fairly severe wake up call. However, any company can survive any type of economic slump if the business provides a needed service or product, and if the company is run with impeccable financial responsibility. It is so important to remember how much we need these mining companies, and it is very important that the mining industry itself is aware of how quickly consumers go through their resources. In fact, many illegal mining companies are springing up all over China and overpopulated areas where miners can easily access needed/wanted resources. For this reason, the industry itself is certainly not in any jeopardy, but it is suffering from the same disease which has struck many other companies in the civilized nations: Irresponsibility.

Part of running a proper business is being aware of and taking responsibility for your company’s actions, resources, and assets. It means that your business, and its needs, comes first. The bottom line, necessarily comes second. You cannot cheat your own system and expect to come out on top. It is one thing to steal from or manipulate a company for which you work, but it is a whole another ball game to steal from yourself and your own ability to produce revenue. No company can stand up under such inside robbing. For this reason, it is best to look at responsible income formats AND responsible eco friendly practices. You must keep the whole picture in mind.

Part of what makes a company responsible are the products it uses, from the very top to the very bottom. Even your chemical solutions must be thought out, from purchase to waste disposal. Are your chemical products septic safe, and will they harm the environment or water supply even if they are properly disposed of? Check out our website for information on our eco friendly industrial liquid, from our marine glass cleaner to our fabric conditioner, and from our sanitiser to our diesel bug killer. What is available might surprise you, especially if you have been looking to take responsibility for your company for a long time now. Call us today:(+61) 1300 88 90 70.

October 26, 2012October 19, 2012

How Many Systems Operate Solely on Bio-fuel These Days?

The question is being asked now that petroleum based fuels seem to be either waning from the supply of Western countries or are at risk from nations which may wish to keep their supply and not export it: How many systems operate solely on bio-fuel these days? That is an excellent question. For many people, a world which uses sustainable fuel is so far in the future that it does not seem possible. However, many businesses are springing up which are using nothing but eco friendly products. It is so important to remember that this is indeed possible, and that the reality of the entire planet operating on nothing but bio fuel is much closer than we think. In fact, it could even be less than ten years away. What will you do with this news?

Many farmers sell their grain and animal by products for use in food or machinery or technology. What if your garden or farm could produce enough fuel to last you several months out of the year? Grain and bio plants are not difficult to grow, and they are certainly cheap to buy in seed form. What would you do if you had the chance to grow your own food AND your own “petrol”? That is certainly an encouraging thought, and it certainly makes petroleum shortages seem not quite as scary. It will also have a really positive effect upon your wallet or purse.

At Envirosafe Solutions, we already believe in bringing green to many other chemical compounds. Our fuel conditioner and multi-purpose lubricant and radiator cleaner are all available to handle other chemical needs of your vehicle or industrial machinery. Our radiator coolant is also available for such purposes, if you should need that, too. At Envirosafe Solutions, we believe in bringing you every possible chemical product which can also be used as eco friendly industrial liquid, from our antibacterial hand wash to our rubber remover. Check out our website and notice the detailed information given for every single product on our site, including how septic safe it is and how biodegradable it is. This is information worth having. Call us today:(+61) 1300 88 90 70.

October 25, 2012October 19, 2012

Green Architecture in France

French architecture is known for its extremely decorative and luxurious style. France is widely known for its opulence when it comes to design. Many people associate opulence with wastefulness, but this is not the case. It is possible to live well on recycled and reclaimed materials. First, though, you must learn the difference between opulence and wastefulness. They are two very different things.

At Envirosafe Solutions, we distribute high quality eco friendly liquid products. These are environmentally friendly liquids which are strong enough for industrial use and are tough enough for the most problematic work sites. Products like our marine glass cleaner and our glue remover are a perfect example of living in luxury without being wasteful or irresponsible. Not everything has to be a contest of abundance and starvation, and our multi purpose lubricant and mineral deposit remover are excellent examples of this. Now, as for effectiveness, we are at the top. Our rust converter is perfect for your problem situation.

Now that France is coming out with green architecture, as many are calling it, there is an unspoken question as to whether it is really eco friendly and as to whether it is as effective and sturdy as past architecture has been.

Art, in the end, inspire people to do things or think a different way. If the eco friendly movement can do this, then there is no loss to our cause. France is coming out with architecture which, while not being minimalist like some eco friendly building has been, it is just as inspiring as the bare, minimalist texture which has inspired so many other people to give up lives of wasteful, extravagant living. If Envirosafe Solutions can do this with our dishwasher powder and laundry powder, then we are living up to our purpose as a company. Once you experience how effective our toilet bowl cleaner is, you will know that our products really do give you the best of both worlds. The French eco movement is in full sway, but Australia has been delivering Extreme Green products for years now. We are proud of our reputation, and we invite you to check out our website, or call us today:(+61) 1300 88 90 70.

October 24, 2012October 19, 2012

Eco Friendly Ways to Make Your Chemicals Last

Chemicals, like everything else on this earth, can degrade and fall apart. We all know what a flat beer can be like, and old food left out undergoes a similar process of degradation. While commercially made chemicals are much more stable than your average pear, there is still a process of decay which can occur with any type of chemical. That is why the environmentally friendly liquids that Envirosafe Solutions produces are so valuable. We have developed chemical solutions which are both eco friendly and industrial strength. We want our products, like our mould rid and porta-loo treatment, to last and we want you to be able to use them over a long period of time. If we could not make our chemicals potent over time, we would quickly go out of business.

What can you do for your chemicals which are NOT from Envirosafe Solutions?

Keep chemical in an insulated environment. Harsh temperature changes, or even regular household or daily temperature changes, can strongly affect chemicals and change their molecular composition. Ask anyone who has accidentally left their cologne or perfume next to a heat source. Temperature changes can wreak havoc on a chemical compound that is meant to be “stored in a cool, dark place.”

Keep chemical in dry, cool environment. Many chemicals are designed to be stored in warehouses until need for their use arises, or in storage facilities, both of which are cool and dark. Storage places are designed for leaving your chemicals in for long periods of time, so they tend to be dark, and they tend to have very little airflow. Chemical manufacturers know this, and design their products accordingly.

Keep chemical pure. Unless expressly and specifically directed by the manufacturer, abstain from mixing your chemicals with other chemicals. Normal household products can be combined to create mustard gas, for instance, and few people know these convenient little facts. Always keep your chemicals in their original form, and do not mix them with any other chemicals unless specifically directed by your manufacturer. If you have ANY questions or concerns about this process, call the manufacturer and ask very direct and explicit questions. It is better to be safe than sorry.

For more information about our eco friendly extreme green line of products, like our radiator cleaner, call Envirosafe Solutions today:(+61) 1300 88 90 70.

October 23, 2012October 19, 2012

Believing in Only Yourself

There is a known mental acuity for people who are able to lead effortlessly, draw large crowds to their events, and are influential in things like eco friendly and charitable circles. Their actions bring on the charitable and self sacrificing efforts of others. These individuals tend to be naturally outgoing, involved in their community, knowledgeable on public trends and area trends, and they have a knack for organization and for getting the word out to as many people as they can reach. Their efforts tend to be widely recognized, where the efforts of others who have worked twice as hard can even go unnoticed due to lack of easy publicizing. These natural leaders somehow easily generate their own publicity. They are known wherever and however they go.

It is the focus of Envirosafe Solutions to draw these individuals which work for different companies and show them just exactly how easy it is to use our products and utilize their green solutions. Our environmentally friendly liquids are specially designed for the earth, even our hard water laundry liquid and our insect and tar remover, and it seems to us that leaders like those mentioned above would be instrumental in getting our message out to the world: Eco friendly solutions are available in chemical form and for hardcore industrial use. Try out our solvent free degreaser and antibacterial hand wash to see how true this is. We want you to know that our goal is to bring eco friendly industrial liquid to all companies.

Believing in only yourself seems a rather introverted way of thinking. It means that you are only trusting yourself, and essentially not counting belief in you that comes from other people. Community is an integral part of our lives, but it can only come about if we as individuals take responsibility for ourselves. Otherwise, our role in our community becomes warped. At Envirosafe Solutions, our researchers worked first on building truly environmentally friendly liquids, and then we looked around to marketing our efforts. We believed in ourselves long before others did, and we keep that in mind when we market our products to businesses. Call Envirosafe Solutions today: (+61) 1300 88 90 70.